It has been reported that Li-Ning is continuing with their aggressive marketing strategy as OCAL badminton received an $8.8 million boost yesterday, as sports brand Li-Ning announced its sponsorship of the Singapore Badminton Association (SBA).

 The China-headquartered company will be giving the association, in cash and kind, a total amounting to that whopping sum over a four-year period

The non-monetary support will include the company being the title and official equipment sponsor for the Li-Ning Singapore International Series, the Li-Ning National Team Championships, and the official apparel and equipment sponsor of the national teams 1 and 2, and the youth and junior teams.