Badminton India is paving the way for other national federations facing tough economic times.

The Badminton Association of India (BAI) has roped in Premier Brands as a three-year sponsor for Rs 75 million. The BAI said that the amount that it secured from the contract, brokered by Total Sports Asia (TSA), would all accrue to the badminton players. (more…)

“Vancouver Island University is hosting the B.C. Colleges’ Athletic Association provincials this weekend at the gym, and the competition is going to be intense.

“Most people think of badminton in the backyard, seeing how many times you can hit it back and forth,” said Megan Yim, VIU player. “Here it’s completely different. It’s a fast-paced game. Cutthroat.” (more…)

A Sydney newsbranch is reporting that China’s support of Badminton may be in the process of being overthrown by their growth in tennis.

“Li Na’s upset victory over Venus Williams at the Australian Open coupled with Zheng Jie’s stunning run gave the world’s most populous nation two players in the semi-finals of a Grand Slam for the first time.” (more…)